Nigerian-Styled Queen Of Africa Dolls Outsells Barbie

The Queen of Africa dolls was created by Taofick Okoya in 2007.And right now it is selling so fast that it is outselling Barbie.

Taofick Okoya 43 was inspired to create this wonderful dolls when his daughter once said she wished she was white.Now,he really hopes the dolls will have a positive impact on is his her.

The doll, which is called Queens of Africa, comes with traditional outfits and accessories and costs around £4.50.

The dolls’ look is modelled on three of the country’s biggest tribes.The Yoruba,Hausa and Igbo traditional outfits and aims to promote strong feminine ideals, like love, peace and endurance.

The doll is now so popular that, according to Reuters, it is selling up to 9,000 units a month – a staggering 15 per cent of the country’s toy market.

But the Queens of Africa aren’t just selling in their home country.

Thanks to the doll’s online presence, customers are coming from as far as America, Brazil and Europe.

Speaking to ELLE about his dolls out-selling Barbie in his native Nigeria, Okoya said: ‘My mission is to make the Queens of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion.’

Okoya said: ‘I don’t believe Mattel sees the Nigerian market as a priority, yet their product has great influence on the psyche of the children here and affirms certain values contrary to our society’